Would you like to attend the ITS Canada 2025 People, Playbooks, Policy Conference & Expo next spring in our Nation's Capital Ottawa, ON? This page will help you get your boss to approve the trip!

To help you demonstrate the substantial value that attending the ITSC 2025 Conference & Expo will bring to your team, and your organization, we’ve put together a few tips and a sample letter to management for you.

How to Make it Happen

Focus on the important new intelligence you'll bring back, and the added value that this information will bring to your team. Link that value to current business needs, in-flight projects, or upcoming work. Highlight the connections you will make, as well as the time and money that this professional network could save your organization. Then propose a post-event presentation, where you will share what you have learned.

In addition to the sample approval letter, here are a few ideas to help you develop your talking points:

Demonstrate Value

• Plan to attend (On-Street) Demos, Technical Tours, and Educational Sessions. Then discuss how the information you gather at these events can be turned into actionable items for your team or project.
  • This year the conference will be offering…
  • Topics will include….
  • This will help us with project X
  • This information will be of great value to our team/organization because…

Link to business needs

• Show a direct link to how the information you bring back will directly impact an in-flight or upcoming project.
• Has your team or organization faced recurring challenges? Make a list of presenters, exhibitors, or fellow delegates who might have the solution your team is looking for.
• Outline the plan for while you’re away. Whether you’ll give a good push before you leave or will reach out to a trusted teammate to help cover some of your duties, instill confidence by demonstrating a seamless transition in your absence.

Highlight connections

• Demonstrate how networking with specific people or companies can positively affect your current projects, or new opportunities.

Share

• Maximize the benefit of your attendance by making plans to share the information you bring back during an upcoming team lunch-and-learn session or a presentation at the next organizational meeting.

To help you further, we've created a sample letter template that you can customize and submit to your boss today!